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SHIFT Connector: Build a Strong Title

A strong application title creates an important first impression for your reviewers. To create an effective title, you need a solid understanding of a narrow, focused public health problem (e.g., disease) and the product you will develop to solve that problem.

Make sure your title conveys those two essentials: 1) problem and 2) product. Ideally, your title should also convey the significance and innovation of your proposed research in up to 200 characters.

Examples of Real Phase I SBIR Application Titles

These titles state both a product and a problem.

  • Antigen Detection Assay for the Diagnosis of Visceral Leishmaniasis
  • An Immunoadhesin Therapy for Gastrointestinal Anthrax
  • Proteolytic Antibodies for Treatment of Psoriasis
  • Virus-Like Particle (VLP) Vaccine for RSV
  • Multi-Antigen Peptide Assay for the Serodiagnosis of Lyme Disease
  • Rapid, Low Cost, Point-of-Care Diagnostic Device for Group B Streptococcus

None of these titles state the problem.

  • Development of Antimicrobial Peptides
  • Enteric-Coated Vector Microparticles for Oral Vaccination
  • Coupled Enzyme Reporter Assay for Proteases
  • Molecular Screen for Antiviral Agents
  • Potential Benefits of Personalized Interferons

More Information

Last Updated April 15, 2014

Last Reviewed April 15, 2014